Simple

Simple is an interface language of subtraction. Every element earns its place; if it does not help the user decide or act, it is removed. The result feels quiet, confident, and fast — the kind of screen where you never wonder what to click next. Reach for Simple when clarity matters more than personality, and when you want the content, not the chrome, to be the experience.

Design principles

• Default to nothing. Add an element only when its absence would confuse the user.
• One primary action per view; everything else is secondary or text-only.
• Hierarchy comes from spacing and weight, not from color, borders, or shadows.
• Use a single accent color and use it sparingly, so it always reads as "do this."
• Keep copy short and literal — labels over jargon, verbs over nouns.
• Align everything to one column or one grid; no decorative asymmetry.