Fiction

Fiction is the warmth of a well-loved picture book — cream pages, fat rounded letters, and bold blocks of color held together by confident inky outlines. Everything feels hand-made and friendly, like an illustration come to life. Reach for it when you want a product to feel approachable, joyful, and human: kids' apps, family tools, gentle onboarding, or any brand that wants to disarm rather than impress.

Design principles

• Warmth first: backgrounds are cream, not white, so the whole interface feels soft and lit by a lamp.
• Outline everything important. A thick ink stroke around cards, buttons, and inputs gives the hand-drawn, storybook signature.
• Round all the corners. Nothing is sharp; shapes are friendly and pillowy.
• Use saturated color blocks as scenery — full-bleed panels of orange, blue, or yellow that frame content like illustration backdrops.
• Pair flat color with soft offset ink shadows (no blur) so elements feel like cut-paper collage lifted off the page.
• Sprinkle hand-drawn touches: squiggle underlines, doodle icons, and slightly irregular shapes keep it human, not corporate.