Friendly

Friendly is the warmth of a product that wants to put people at ease. It is built from rounded corners, soft shadows, a sunny coral accent, and a typeface with gentle curves, all working together to feel approachable rather than intimidating. Reach for Friendly when you are building for everyday people, when onboarding needs to feel reassuring, or when a brand wants to come across as human, helpful, and kind.

Design principles

• Round everything. Soft corners and circular shapes feel safe and inviting.
• Warm the canvas. A cream-tinted background is gentler than stark white.
• Lead with a sunny accent. Coral #FF7A59 brings energy without aggression.
• Speak plainly and kindly. Copy and visuals reduce anxiety at every step.
• Use breathing room. Generous spacing keeps the experience relaxed.
• Add small delights. Subtle bounce and playful touches reward interaction.